We support our advisors by providing a brand that was built from a story, not a sales pitch. We understand that consumers today have many choices – and many more resources to research those choices. With this said, we know how important it is to create and maintain trust, provide a differentiator, and be dependable and responsive to clients and their needs. We strive be a culture that provides a story to connect to, a mission to follow, and a meaningful solution for clients.
We continuously work to enhance our brand integration, create positive perceptions, promote sharing and customer advovacy.
Branding and marketing support is typically something advisors will seek out through third party companies – marketing and advertising agencies that tend to have little experience in the RIA space.
In order to fill the need for marketing support, BCJ has developed their in-house marketing services to include everything from digital and print solutions, to marketing education, event support and more.
In addition, our marketing team spends countless hours growing our resource library found on the BCJ intranet. This marketing library is stocked with digital and print solutions focused in all areas of financial planning.
If our advisors aren’t able to find what they need, our team will provide the resources to produce virtually anything. In fact, many of our existing marketing resources have been created as a result of the request of one of our advisors.
Our marketing team spends countless hours growing our marketing resource library found on the BCJ intranet. This marketing library is stocked with digital and print solutions focused in all areas of financial planning.
Within this library you will have access to compliance approved, BCJ branded materials including:
– Email templates Custom articles
– Videos Presentations
– Brochures Whitepapers
– Infographics Exclusive BCJ Insights Specials
Our library is constantly growing to include new print and digital items for both education and advertisement. We provide digital versions of our brochures as flipbooks giving a professional look and interactive experience for clients. In addition, we have integrated these digital brochures into many of our email templates, giving you the ability to send compliance approved email templates embedded with our digital brochures.
If you are looking to print, we have the ability to professionally print anything you need. Simply place your order online through the BCJ intranet.
Our email marketing support gives you the ability to build campaigns directly with our marketing team, who will manage your email marketing efforts from start to finish. This service includes development, implementation and reporting for your campaigns.
Through this system we are able work behind the scenes to distribute content on your behalf, keeping your name in front of the client. In addition to our Market Commentary, we can help you distribute a wide range of customized email marketing projects ranging from long-term marketing drips to invitations, follow-ups, and general content distribution.
By utilizing our system, we are also able to maintain your email lists, keeping you aligned with compliance requirements.
We can help you get the word out, and you don’t have to lift a finger.
We want to help you keep your clients informed because it is important to know not just what is going on in the world today, but how BCJ is responding to the world
today. BCJ Insights provides readers with thought pieces on many financial topics including financial planning, business, insurance, retirement and more.
We work endlessly to create relevant custom content for our advisors to use as a promotional and educational marketing tool. We produce multiple articles each
week on the blog. We also distribute these posts through our social media platforms, creating limitless possibilites for sharing valuable content and creating conversations with both clients and prospects.
Moreover, we are providing a platform for our advisors to establish themselves as experts in their field, gaining credibility and positive brand awareness. We encourage our advisors to write for our blog and share their knowledge through their networks, while also allowing the entire network of BCJ advisors to share their information and insight.
This lead generation tool provides you with an individualized wealth focus website integrated with your own financial planning tool, our chosen asset management tool and an insurance quote generator. We consider this a modern alternative to the robo-driven platforms that are available because it combines three aspects of holistic planning – financial planning, asset management, and insurance sales.
In order to help our advisors develop their knowledge and understanding of critical aspects of marketing and branding, our Marketing Director, Alexsa Young, hosts regular internal webcasts – exclusive to our advisors and their staff.
Alexsa discusses a variety of topics in the branding and marketing space including Marketing Trends, Successful Target Marketing, Client Experience, and more. Our team also creates educational resources for advisors in areas including “Using Social Media”, “Utilizing LinkedIn” and others. These resources can be live webinars, video tutorials and resource guides.
In addition, she makes regular appearances and presentations at our annual BCJ Advisor meetings. During these sessions, Alexsa provides an overview of available marketing services, the latest marketing tools and valuable insights on marketing and branding topics.
In order to help our advisors boost their client offering, we provide client-facing webinars hosted by our Chief Investment Officer, Ben Bimson CIMA® and guest hosts from various partners of BCJ.
Our exclusive client webinars cover a wide array of financial planning topics, including everything from our bi-annual economic update and our BCJ Model overview, to Retirement Insights and Business Legacy Planning.
These webinars give you the opportunity to target niche markets and provide an interactive event for clients to attend.
As a social media presence becomes more important for both individual professionals and their businesses, establishing an online presence is vital.
Maintaining a consistent distribution calendar is the best way to boost social media presence however, we understand that for many advisors, managing this social media calendar can be next to impossible because it requires time dedicated to research, compliance approval, and scheduling.
At the firm level, we have converted our social media presence to an ezSocial Media Library. Advisors who align with the BCJ brand have the ability to direct clients and prospects to our business Facebook and LinkedIn pages, as if they were your own. A significant benefit to this solution, is that we manage the archiving and surveillance behind our business social media pages, at no cost to you – keeping your social media streams up-to-date, and compliant.
For those advisors that want to manage their own social media*, but want to avoid the downtime for research and compliance review, we have streamlined the process
for you. Our marketing team performs the research, manages compliance review, and distributes the posts – giving you a one click solution to social media management.
All you have to do is simply “Share.”